People who buy Coogi clothing have luxurious tastes and like to stand out of the crowd. Coogi is an internationally known hip hop clothing line. However, even though a lot of urban streetwear consumers buy Coogi clothing, the brand did not start out as a hip hop clothing line. Coogi was founded in 1969 by Jacky Taranto, who is originally from Melbourne Australia. Coogi has always been known for its bright bold colors and patterns, woven designs, texture, high quality manufacture and fine fabrics. The brand was introduced to the hip hop community by the iconic rapper, The Notorious B.I.G. Biggie, whose real name was Christopher Wallace, mentioned Coogi in one of his hit songs in the 1990’s saying, “I stay Coogi to down to the socks.” With this B.I.G. fans rushed to buy Coogi clothing and it has been popular and considered an urban brand in America ever since.

Other celebrities such as John Denver and Muhammad Ali also wore Coogi clothing in its early days. Today you will still find celebs such as Russell Simmons, LL Cool J, Megan Good, and Jay Z wearing Coogi clothing. Even though people continued to buy Coogi clothing up to the next decade, Coogi suffered a financial downturn in 2001. Jacky Taranto decided to sell the Coogi company to investors for nearly $25 million. Taranto was curiously in debt even though Coogi was generating over $45 million each year. However, today people still regularly buy Coogi clothing and it has survived until 2010. It is now regarded as a luxury brand and is still very popular in the urban hip hop industry. Coogi is even featured in the famous Smithsonian museum where it is recognized for its high quality fabric, design, and superior manufacture.

“Coogi represents to me and the Cooper Hewitt one of the highest levels of technique and design,” said Textiles curator at the Smithsonian Institute. Consumers buy Coogi clothing because they recognized its high quality. Coogi is unique; it represents endurance, and individuality. When consumers buy Coogi clothing they purchase a unique piece every time that range from carefully crafted sweaters, bottoms, tops, beautiful sweater dresses and jackets.

To buy Coogi clothing you can visit Coogi’s official online store. For great deals and discounts check out online hip hop clothing store DrJays.com.

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