People who buy LRG clothing do so for a number of reasons. One of the reasons may be that LRG is one of the top hip hop clothing brands in the industry. They also bring life to their clothing with lively colors, bold phrases, and originality. Another reason that people support and buy LRG clothing is because of their positive mission. LRG clothing strives to support underground artists who may not always get recognition where it is called for. Two underground artists who have recently emerged into the spotlight with the support of LRG clothing are B.o.B. and Curren$y. LRG clothing, also known as Lifted Research Group, stems from its roots in Santa Ana, California where it was founded by Jonas Bevacqua and Robert Wright in 1999.

When consumers go to buy LRG clothing one thing they look for is the LRG logo. There are actually a few different LRG logos and not just one that separates the brand from others on the market. The most recognized LRG logos are the tree, the cycle of life logo, the number 47, and the LRG giraffe. Each logo has a certain significance to the creators and the vision of the brand. The LRG slogan ties directly in with the LRG purpose. “Underground inventive- overground effective” is the slogan that ties it all together for LRG clothing. The giraffe logo represents Lifted Research Group with the tall stretch and elevated vision of the exotic animal. The tree represents the underground roots and over-ground branches of LRG. The cycle symbol represents the cycle and growth of life as well as the tree logo. The number 47 is special because this is how old Bevacqua’s mother was when he co-created LRG and she is a very important supportive person in his life. People who buy LRG clothing are also familiar with the signature “L” that marks LRG jeans and several other LRG apparel.

To find out where to buy LRG clothing fans can check out the official brand’s website, shop.L-R-G.com/men. However, to find great deals and to buy LRG clothing visit Dr.Jays.com, Karmaloop.com, or Zappos.com.

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