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The Baby Phat clothing line was created by Kimora Lee Simmons, the former wife of hip hop mogul Russell Simmons, in 1998. Kimora Lee began working alongside of her husband with Phat Fashions and it was her creative vision that helped transform Phat Farm clothing and Baby Phat clothing into the well rounded lifestyles brands that they are today. Baby Phat clothing is a fabulous urban clothing line for women. Women buy Baby Phat clothing because of its glamorous appeal. Baby Phat features sexy, fun styles including sassy form fitting jeans, luxurious blouses, sensuous club wear, bathing suits, breath taking boots and sandals, glitzy handbags, and much more. People everywhere buy Baby Phat clothing because it makes them feel stylish and glamorous.

In 2001 was the first solo Baby Phat show which featured the Baby Phat sportswear collection. They also debuted Baby Phat costume jewelry at the show. Kimora Lee was very influential in the Baby Phat line and the design process. Within the first two years of its release, so many consumers began to buy Baby Phat clothing that sales increased to $30 million. Though today in 2010, people continue to buy Baby Phat clothing, Kimora Lee has recently left the clothing line. She announced the news via Twitter.

After fourteen successful years with the Baby Phat clothing line, Kimora Lee admitted to selling the line. However, she seems to be more focused on her other three clothing lines, KLS collection, Kouture by Kimora, and her exclusive line sold at Macy’s that is all under $40. Many fans were very upset that Kimora Lee sold her line and said that they will no longer buy Baby Phat clothing if Kimora does not represent the line. The reasons for Kimora’s split with Baby Phat clothing is not yet known. Reasons could be financial troubles yet some people seem to think that she may have been pushed out of the company. Whatever the reason, according to Kimora she is very happy and actually excited even thought, “sometimes, you’re thrown a curve ball I life.”

To buy Baby Phat clothing, check out the official online Baby Phat store at BabyPhat.com. To Baby Phat clothing and to find great discounts and deals, check out DrJays, Macys or JimmyJazz.com.



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