After World War II on the streets of Metro Manila, there were many American G.I. jeeps left behind in the Philippines to be turned into public utility vehicles. These jeeps were then decorated with tons of art that brought out the bright color of each owner’s distinctive style. The motifs, symbols, and designs that were used in this art is what inspired the design of Jeepney and inspire people everywhere to buy Jeepney clothing today.

This unique concept of expression has been taken by Jeepney clothing and introduced into the fashion world with their vivid designs. People purchase Jeepney clothing on-line because the brand makes a point to create unique style, universal appeal, and to attract a diverse and widespread group of buyers by mixing genres and street culture. Jeepney clothing is essentially artistic expression through apparel.

Jeepney is based out of Seattle and has become known for its vivid and bold esigns along with edgy concepts. However, many buyers let the brand’s concept go over their heads. The brand is deeply rooted in art and culture with the Jeepney Trucks and Filipino lifestyle. These roots inspire the overall strategy and design of the brand and many buy the brand without this knowledge.

This urban clothing brand was founded in 2003 and Karlo Reyes chose to name the company Jeepney because it was unique and relevant to his personal artistic lifestyle and culture. Each Jeep that was used as a blank canvas was left with a unique design and concept. Jeepney clothing uses this idea to showcase those talents and concepts from the Philippines. People today buy Jeepney clothing because it is a way to showcase one’s individual style and to showcase those urban art forms.

When people shop Jeepney clothing line, Reyes hopes that customers are able to feel fresh and fly in the clothing in addition to learning a little about the Filipino urban culture. When this is accomplished the creator of the Jeepney brand feels satisfied that his goal is accomplished. In order to accomplish this task and draw more customers to buy Jeepney clothing the company uses edgy graphics and colorful designs.